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Nunulemon: The reintroduction of an old brand with new magic

Via CUInsight:

“Reintroducing the name and brand of a 20-year-old company may seem like a unnecessary task and if this particular company is widely well-known some may ask, “what’s the point?” But just like humans and society, brands evolve – and need to in order to stay relevant. So how do you successfully reintroduce your name without losing the long time pillars your company has stood on for years? You take a step back to discover a compelling story you could be sharing but hadn’t realized you had it.

That is exactly what Lululemon did when they partnered with Virtue, Vice Media’s in-house agency, when they set out to reintroduce their name to the world earlier this year through a global ad campaign. For their first global ad campaign, it was important that the campaign reflected Lululemon’s purpose, values and what they want to stand for in the world moving forward. Together, Lululemon and Vice set out to tell the story that yoga (what Lululemon is known for) is more than just yoga pants, poses and mats – and that Lululemon’s brand isn’t just for yogis.”

 

Full Article.

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A.R.S.E. – Australian Research and Space Exploration

Via Mashable:

While there’s plenty of talk and excitement over Australia’s forthcoming space agency, there are still plenty of unanswered questions over the details.

Most important of all details? The name of the agency.

Fortunately, someone out there has come up with the best possible name for the agency, which we sorely, hopefully, wish was true: A.R.S.E., or Australian Research and Space Exploration.

A.R.S.E. has been making some waves on the internet recently, with its own Facebook and Instagram pages, but again, it’s merely an amusing riff on the upcoming space agency and not what it’ll be actually called.

 

Read full article at Mashable